ANOTHER WAY TO LOOK AT PRICING A HOME TO SELL:
Good advice will help sell your
house every time. Putting a sign in the yard won't necessarily
sell your home, but good effort will. If you want to put your
home on the market, make certain it is "on the market."
If you just want your home listed for sale, over pricing will
make sure it is just listed for sale. If your intent is to have
it SOLD then PRICE IT RIGHT! Remember, the first two weeks a
home is on the market are critical. That's the time when you
will get the most exposure. If you are over-priced, you will
be over-looked! When it does eventually sell, chances are that
it will be for less than it would have sold for, had it been
priced right to begin with. What should you consider as you
decide on an asking price? Here is a list of things to keep
in mind.
Realtors don't set the price, and
neither do sellers. The person who determines the value of a
home is the buyer... after they compare. Condition and location
are important, but the price will make the difference. Take
emotion and outlay out of the equation. While sellers are concerned
with how much they have invested, and what they can afford to
sell for, buyers consider the competition and how your property
measures up considering it's price.
Your home will sell because it's
better than the competition, not because it happens to be your
home. Over-pricing your home will cause it to get "stale"
as it sits on the market. Other Realtors and buyers will begin
to wonder what is wrong with it. A lot of stories are told about
how much neighbors received for their homes; Stories in the
same vein as the gas mileage of the new car, or the trade-in
value of the old one. There is often an implication that the
price was higher than it actually was.
The blood, sweat and tears along
with the money you have spent on your home have no effect on
what the buyer is being offered elsewhere in your market. Any
house that sits unsold after 120 days on the market is overpriced...
no matter how weak or strong the market is. But in a really
strong market, 30 days could be too long to sit unsold.
The price you choose should be
high enough to encourage maximum offers, but not so high as
to discourage qualified buyers.
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